VEECE is an apparel company that originated as an accessory line in Costa Mesa, CA. VEECE now resides in the lovely LBC, the home base of their operation to make a mark in the apparel industry. They have some of the best people in the world backing us, from skateboarders to DJ's to the guy that moves around town in style. Realizing that most of their competitors are pretty boring, (and some remaining really cool) they decided to put our touch on the skate and boutique market with clothing that appeals to their generation.