ANTHONY is a multi-functional, multi-benefit, nature based personal care system of skincare, bath and body products designed for men. The products are easy to understand with specific ingredients that are geared to a man's skin. All ANTHONY products are allergy tested. Their brands fill a gap in the men's market since most grooming products for men are found in either shaving lines or are extensions of fragrance lines. Focusing solely on the needs of men, a percentage of ANTHONY proceeds is donated to charities in support of the Fight Against Prostate Cancer. One in six men will develop prostate cancer in their lifetime. This support is highlighted on all of our packaging with the Fight against Prostate Cancer's signature blue ribbon.