LA-based fashion designer Freddie Rojas spent his entire childhood growing up in the fashion industry absorbing everything he could. His provocative, sexy and detailed designs are the product of years of working and learning everything he could from his family's business. This experience taught Freddie that he needed to be involved in fashion design one day. In 1990, Rojas opened X boutique as a laboratory to create and showcase ROJAS. All his designs start off with the most cutting edge imported and domestic fabrics and end with a product that hits the street with e forward approach to sportswear. Year after year, the ROJAS line provides the public with the newest in trends with special attention paid to style, fit, and detail.