MONROW is an LA-based line started by Megan George and Michelle Wenke. George already had her own line called George, sold in high-end shops such as Ron Herman and American Rag, and Wenke had worked with the famed stylist Jessica Paster. They teamed up to create a t-shirt line for everyday use that borrowed elements of high fashion and luxury living. MONROW is known for fashion-focused themes like "Save Rochas" and "Kate", and was recently featured on whowhatweardaily.com. Fans include Rachel Bilson, Mischa Barton, Sienna Miller, and Kate Moss.