Los Angeles native, visionary and wildchild Rick Klotz was always looking for a way to combine his passions in life. With an expertise in graphic design, Klotz made a living out of creating flyers for a number of clubs in downtown LA during the '80s. One year prior to the dawn of the 1990s, Klotz transcended his graphic design know-how into cloth, giving birth to iconic label FRESHJIVE. FRESHJIVE is considered to be one of the hottest streetwear labels in the country. The design aesthetics of the company is based on the sprawling LA culture, skating, surfing, art, hip hop and punk. Ever since FRESHJIVE hit the mainstream market in 1989, the brand continues to be notorious for emblazoning social and political commentary, and humor to their clothing. Although FRESHJIVE apparel is oftentimes controversial, it remains true to its roots.