The concept behind 80%20 came from owner and designer Ce Ce Chin's observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. Aspiring to be part of the 20% you can’t live without, 80%20 shoes are created with fun-loving fashion and comfort in mind. In 2004, after cutting her teeth designing for powerhouses like Calvin Klein, Michael Kors and DKNY, Chin jumped out on her own to design her own perfect shoe. Since the beginning, 80%20 has been featured in many notable publications and stocked in stores all over the world.