Premium optics for the authors of modern culture. INITIUM eyewear is designed in California and manufactured in Italy. Their mission is to create the strongest collection of iconic sunglass and optical frames for the individual demanding iconic style and unmatched quality. The INITIUM Lifestyle Collection is a series of sunglass styles designed to stand up to the challenges of the life on on tour. The INITIUM Metal Collection is a series of metal sunglass styles with heavy modern-vintage overtones. INITIUM fans include The Beastie Boys, Kid Rock, Pink, G.Love and Special Sauce, George Clinton, and The Deftones and now, you.