John Galliano, former chief designer for Givenchy, recently became the DIOR's chief designer, aimed to reinvent the Dior appearance. His appraoch to fashion resembles DIOR's original intention when he started the company; in contrast to Chanel for example, DIOR established a romantic and very feminine look, which emphasised luxury rather than comfort. Galliano, as DIOR's successor, creates an equally feminine style, blending today's freedom of expression with the reminiscence of past opulence. Currently, DIOR operates 160 boutiques worldwide, 15 of them in Japan. Clothing is exclusively sold in the DIOR stores. Other high-end retailers only carry licensed DIOR products like eye-wear, lingerie, ties, Bady Dior clothing, perfumes, and other accessories.

dior homme