TRUE LOVE & FALSE IDOLS represents the freedom to do what they love amongst a climate of lemmings, man-babies and pseudo heroes. TRUE LOVE & FALSE IDOLS is an artist-owned and art and design driven collective in which the basic philosophy is to enjoy and believe in what they are doing, take chances, and have fun. Everything is crafted with passion and they hope the consumer will be able to feel the excitement that they put into designing this stuff. They are doing exactly what they want to do on a daily basis, and doing it amongst friends.