EVOLUTION
“HOWE IS A BRAND. It's a lifestyle. At it's
inception it was younger, rawer, more street
wear. When I first set out to design this label, it
was about filling a void of things that I thought
was lacking in men's fashion – amazing woven
shirts, great denim, modern blazers. In many
ways it was time to graduate from the surf and
skate brands I had lived my whole life designing
for. I was fighting years of my own thinking. Over
the last 7 years, I matured and stopped fighting,
and so has Howe. Today it's a contemporary
men's lifestyle brand. It speaks to many creative
individuals and inspires them to dress
appropriately for their age and professions.”