Travis Scott, Fetty Wap & more show off Nike’s new designer collaborations Back in the day athletic wear and fashion were separate entities, and no one would dare try to bring the two together. Today, however, form matters just as much as function. Fashion and athletics are being blended in beautiful ways to make “athleisure” wear must have pieces for anyone’s wardrobe. Athleisure is the new black if you will. Nike, who, just this week unveiled new looks from its newest designer collaborations. Nike’s big collaboration this year is with Givenchy creative director Riccardo Tisci. Tisci told Vogue, ““It was interesting… a little bit of a difficult process because to make something that is very dynamic, to do sport, and to do activity, and make it strongly recognizable—a fashion statement—is not easy, but we achieved something that’s amazing. There’s a lot of sensuality.” The collection in question is beautiful. Half of it is in a sleek black and white, and the other is a gorgeous floral and kaleidoscope print. Helping bring the collaboration to life are rapper Fetty Wap, Travis Scott and model Joan Smalls. Tisci is not the only designer to collaborate on what Nike is calling the Summer of Sport. Kim Jones, men’s style director for Louis Vuitton, also lent a helping hand. According to Vogue, “Jones approached athlete performance from the vantage of travel—a silver in South America one day, a gold in Europe the next.” Jones’ capsule collection is extremely lightweight, perfect for athletes. However, the colors structure, and silhouettes make the looks fashionable, and wearable out of the gym, and off the track. Fetty Wap also models this collection, this time along with model Cameron Russell.
In the beginning, sports and fashion were two worlds, separately created by separate gods. In 1964, when Bill Bowerman shook hands with Phil Knight and set out on the road to designing Nike’s now iconic shoes with a waffle iron in a kitchen in Oregon (all function, very little form), Yves Saint Laurent was on the verge of debuting a Mondrian A-line dress that was, conversely, designed not for speed or stretching or any kind of performance aside from, say, a Merce Cunningham premiere. -VougeWe love the looks for the NikeLab Summer of Sport collections (which will be released in two phases, one in July, and the other in August). However, we can’t help but have flashbacks to the Yeezy collaboration that Adidas did. If this is a response, we like it. And hey, there is nothing wrong with a little friendly competition; it is athletic wear after all.
Credits Words by Nailah Bakari Images via Vouge, Hypebeast